In a recent survey, the National Association of Realtors (NAR) found that the top priority for sellers when choosing a real estate agent is assistance with marketing their home.

Absolutely! How your agent promotes your home can be key to making it stand out and attracting potential buyers. That’s why it’s crucial to partner with a knowledgeable local agent who truly understands the market.

That report from NAR highlights some popular ways real estate agents market homes, and it shows how these strategies can work to your advantage when your agent uses them effectively. Check out the graph below for more details.

• Listing on the MLS - is a big advantage for you as a seller. Real estate agents can access the Multiple Listing Service (MLS) database, which means your house will get more exposure to other agents and potential buyers. The more eyes on your property, the better the chances are of making a sale.

• Using a Yard Sign – A yard sign might look basic, but it's a fantastic way to grab the attention of drivers and pedestrians alike. When they notice it, they'll likely share the news with friends and family who might be searching for a home in the area. Plus, it prominently displays your agent’s contact details, making it simple for potential buyers to reach out.

• Hosting an open house - Is an effective strategy to spark some competition and urgency among potential buyers, which can result in better offers. Since you only have to step out once while multiple buyers come through, it simplifies the process for you. Additionally, an open house provides your agent with immediate feedback on what attracts buyers and what might not be as appealing to them.

• Showcasing on Your Agent’s Website – Having your home featured on your agent's website showcases it professionally to potential buyers. Plus, visitors to the site are likely serious about their home search, making this a great opportunity to reach motivated buyers.

• Social Networking – Posting your home on social media is a great way to reach potential buyers who might not come across it through traditional marketing methods. Plus, it allows people to easily share your listing with friends and family.

• Providing virtual tours - Can be a game-changer for buyers moving from out of town. These tours let them explore your home anytime and from anywhere, making it easier to reach more potential buyers who can’t visit in person.

• Using video - Is a great way for your agent to highlight the best features of your home. They can showcase things like the kitchen, spacious closets, outdoor entertaining spaces, and other important details that might catch a buyer's eye.

• Sending Emails – When your agent sends emails sharing details about your house to their large database, it helps reach a wider audience. Skilled agents might even send out teasers about your home before it officially hits the market. This strategy can help generate interest and excitement ahead of the open house.

It’s simple. While most good agents will create a listing description and include quality photos of your home, a great agent goes above and beyond that.

They won’t just rely on their knowledge; they’ll invest the time and effort needed to ensure your home stands out to buyers and gets sold.

Bottom Line

As a seller, teaming up with a local real estate agent who thinks outside the box can really help your home stand out to the right buyers. If you’re ready to sell and want to discuss strategies for getting your house sold, let’s talk.