When selling your house, one of the crucial aspects you may require assistance with is marketing it to potential buyers. This was highlighted in a recent survey by the National Association of Realtors (NAR), where many sellers expressed the need for support in this area. If you find yourself in a similar situation, seeking a real estate agent who can effectively market your property could be one of your top priorities.

When working with a top-notch real estate agent, you can anticipate a stellar house description for the listing coupled with high-quality photos. However, that's not the only benefit that comes with teaming up with an exceptional agent.

Real estate agents employ various methods to ensure your house gets noticed. Here are some common techniques agents use to market homes as outlined in the NAR report.

How can you benefit from your agent utilizing these methods?

• Listing on the MLS – By listing your house on the MLS, it will receive increased exposure to real estate agents and potential buyers. This heightened visibility can result in higher foot traffic, potentially leading to more offers and ultimately a higher selling price.

• Using a Yard Sign – Yard signs grab the attention of passersby, whether they're driving or walking. This approach stirs up local curiosity because those in the vicinity may know someone looking to relocate nearby. Moreover, it effectively showcases your agent's contact details, making it convenient for potential buyers to reach out.

• Having an Open House – When your agent promotes and hosts your open house, potential buyers notice the interest from others in your property as well. This increased competition often results in receiving stronger offers. Having an open house can also be more convenient for you, as you only have to step out once for multiple buyers to tour your home. Additionally, your agent may gather valuable feedback on preferences and areas for

Showcasing on Your Agent’s Website – Having your home displayed on your agent's website enables a professional showcasing of your property. Furthermore, individuals browsing your agent's site are often serious buyers prepared to take action.

• Social Networking – Our real estate agent maintains an extensive social media presence to market your property effectively, reaching a broad audience and facilitating easy sharing with potential buyers among friends and family.

• Providing Virtual Tours – Virtual tours are highly convenient for potential buyers, particularly those who are moving from a different city. This approach enables them to view the property at any time, whether it's day or night. It demonstrates that your agent is leveraging the most up-to-date technology to promote your home effectively.

When it comes to marketing your house, there's a variety of tools available. To put it simply, as per NerdWallet:

““A good real estate agent will have a robust plan to promote your listing in an effort to find the right pool of buyers. Adding your home to databases of available homes called multiple listing services (MLS), open houses, 3D virtual tours, professional photography and broker tours for buyers’ agents (particularly for luxury homes) are all factors that may go into a marketing plan.”
”

— NerdWallet

To increase visibility for your home, consider partnering with an imaginative local real estate agent who can enhance its marketing efforts effectively.

Bottom line

When considering the marketing of your house, partnering with a local real estate agent offers numerous advantages. If you're prepared to sell but unsure of how to begin, feel free to reach out for a consultation.